However, although it may be uplifting this song and video was released during the summer months and does include bass/ pop lyrics this is also an attempt to make it well into the charts at the time.Įllie Goulding herself is also trying to create an image for herself and her brand (symbol featured at the end of the video) this is quite important to her career at the time as she is having a tour in October and was featured at the iTunes festival. I believe this song to be uplifting and inspirational, this was portrayed in the music video quite well For example there is a part where the atmosphere created is quite solemn. This video like many others is made to cause a reaction or emotion from the viewer. This is clear due to the main focus of Ellie herself and the visual referencing to the lyrics in different shots. The main purpose of this video is to promote the song and the artist (Ellie Goulding).
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